Add notes while conversations are fresh. Identify high-priority leads. Respond immediately to urgent requests.
Follow up while the conversation is fresh
Toronto Market Week Lead Follow-Up Guide
Captured leads only become valuable when the next message is timely, specific, and connected to what the visitor asked for at the booth.
Last updated: July 23, 2026
Post-show follow-up timeline
Send the promised information. Reference Toronto Market Week 2026. Remind the visitor what was discussed. Use a clear next step.
Follow up with non-responders. Share useful supporting material. Invite the lead to reply or book the next step.
Send one final useful follow-up. Move unresponsive contacts into an appropriate long-term nurture process. Respect consent and unsubscribe requests.
Good follow-up starts before the event. Build your lead fields in the Lead-Capture Guide, then estimate the value of the list with the ROI Calculator.
Original follow-up templates
General booth visitor
Subject: Thanks for visiting us at Toronto Market Week Hi [Name], Thanks for stopping by our booth at Toronto Market Week. I am sending the information we discussed so you have it handy after the show. [Add short useful detail] If it would help, reply with the products or categories you are reviewing and I can point you to the right next step.
Product-information request
Subject: The [product/category] details you requested Hi [Name], You asked for more information about [product/category] at Toronto Market Week. Here are the details and next steps: [Add link or summary] Would you like pricing, samples, or a quick call to compare options?
High-intent sales conversation
Subject: Next step from our Toronto Market Week conversation Hi [Name], I appreciated the conversation at Toronto Market Week about [specific need]. Based on what you shared, the best next step is [clear next step]. Are you available [specific time option] or [specific time option]?
LeadSpark FAQ
What is LeadSpark?
LeadSpark is a campaign tool from Ablaze Digital Media for QR-based visitor engagement and lead capture at trade shows and events.
Do visitors need to install an app?
The public LeadSpark experience is presented as QR-based branded landing pages, so visitors should not need to install a dedicated app to scan and complete the visitor flow.
Can exhibitors use their own logo?
The current public LeadSpark positioning includes branded landing pages and the homepage mockup shows a "Your Logo" visitor experience. Confirm final artwork requirements before printing.
Can LeadSpark be used for a contest?
Yes. The existing LeadSpark marketing page presents contest and giveaway mode. Review the Giveaway Ideas page and verify applicable contest rules before launch.
Can leads be exported?
The current public site emphasizes real-time lead delivery and integrations. Confirm CSV export or integration availability for the selected plan before relying on it for post-show operations.
Does the campaign expire?
The existing LeadSpark marketing page says campaigns auto-expire after the event. Confirm the campaign end date during setup.
Can the QR code be printed?
Yes. The recommended booth use case is a tabletop 8.5 x 11-inch QR poster stand. Test the printed code before setup day.
Does LeadSpark replace all CRM software?
No. LeadSpark helps capture event leads and create a cleaner follow-up path. Use your CRM or sales process for long-term pipeline management where needed.
Is LeadSpark affiliated with Toronto Market Week?
No. These are independent exhibitor resources from LeadSpark by Ablaze Digital Media. No organizer endorsement, sponsorship, or partnership is implied.
How quickly can a campaign be launched?
The product direction is self-service campaign setup. For a simple campaign, prepare the offer, logo, fields, and poster copy first so setup can move quickly.
For stronger results, align the Exhibitor Guide, Lead-Capture Guide, and Giveaway Ideas before the event begins.