Toronto Market Week Exhibitor Guide

Printable-style booth preparation checklist

• Define the primary goal of the booth.

  Choose one business result: appointments, sample requests, quote requests, retailer inquiries, or post-show sales conversations.

• Choose one clear visitor action.

  Ask visitors to scan for a giveaway, request product information, book a conversation, or receive a show-only resource. The Lead-Capture Guide can help shape the action.

• Prepare the booth message.

  Make the headline about the buyer problem you solve, not every product you sell.

• Plan staffing and responsibilities.

  Assign a greeter, product specialist, note taker, and lead owner where team size allows.

• Prepare the LeadSpark QR poster.

  Use a tabletop 8.5 x 11-inch poster stand near the conversation point, not hidden behind samples.

• Test the campaign before setup day.

  Scan from more than one phone, complete the form, confirm lead delivery, and check logo/brand display.

• Create a daily booth-opening checklist.

  Confirm poster placement, staff talking points, charged devices, sample inventory, and campaign status.

• Create a daily booth-closing checklist.

  Review lead count, add missing notes, flag priority contacts, and adjust the booth pitch for tomorrow.

• Plan follow-up before the event begins.

  Draft messages using the Follow-Up Guide so the team is not writing from scratch after the show.

• Measure results after the show.

  Compare costs, lead volume, conversion expectations, and actual sales using the ROI Calculator. If a giveaway is part of the plan, choose one with help from Toronto Market Week Giveaway Ideas.

This guide is from Ablaze Digital Media and LeadSpark. It is an independent exhibitor resource and does not imply affiliation with Toronto Market Week.