Leave the fishbowl at home

Lead Capture at IWF Atlanta

Leave the fishbowl at home. Use a clear QR-based visitor action to move from booth conversation to permission-based follow-up.

Independent exhibitor resources powered by LeadSpark from Ablaze Digital Media.

Last updated: July 24, 2026

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Build a scan people understand

1. Why collecting business cards is inconsistent.

Make the visitor action simple, respectful, and connected to the conversation happening at the booth.

2. Why a QR code must offer a clear reason to scan.

The reason to scan might be a relevant prize from the Giveaway Ideas guide, a catalog request, a quote request, or a meeting request.

3. Where to place the QR poster.

Make the visitor action simple, respectful, and connected to the conversation happening at the booth.

4. How booth staff should introduce the scan.

Make the visitor action simple, respectful, and connected to the conversation happening at the booth.

5. Contest mode versus information-request mode.

Make the visitor action simple, respectful, and connected to the conversation happening at the booth.

6. What information to request.

Make the visitor action simple, respectful, and connected to the conversation happening at the booth.

7. Why shorter forms usually produce more completions.

Make the visitor action simple, respectful, and connected to the conversation happening at the booth.

8. How to test the visitor experience.

Make the visitor action simple, respectful, and connected to the conversation happening at the booth.

9. How to track leads during the event.

Compare the lead count with your show investment in the ROI Calculator.

10. What to do immediately after the event.

Use the Follow-Up Guide and the preparation steps in the Exhibitor Guide.