Planning estimate
GBTA Convention Exhibitor ROI Calculator
Estimate your event investment, lead cost, customer break-even point, and return before deciding how much lead capture matters to your booth plan.
Independent exhibitor resources powered by LeadSpark from Ablaze Digital Media.
Last updated: July 24, 2026
Better lead capture makes measurement more reliable
Use the Lead-Capture Guide to improve completion quality, the Exhibitor Guide to prepare staff, the Giveaway Ideas page to control incentive cost, and the Follow-Up Guide to convert captured leads.