ASD Market Week exhibitor resources
ASD Market Week Exhibitor Guide
A focused preparation checklist for exhibitors who want a clearer booth message, a simpler visitor action, and a measurable follow-up path.
Independent exhibitor resources powered by LeadSpark from Ablaze Digital Media.
Last updated: July 24, 2026
Printable-style booth preparation checklist
- Define the primary goal of the booth.
Keep the task specific enough that booth staff can execute it during a busy show day.
- Choose one clear visitor action.
Use the Lead-Capture Guide to shape the scan offer and the Giveaway Ideas page if a contest fits.
- Prepare the booth message.
Keep the task specific enough that booth staff can execute it during a busy show day.
- Plan staffing and responsibilities.
Keep the task specific enough that booth staff can execute it during a busy show day.
- Prepare the LeadSpark QR poster.
Keep the task specific enough that booth staff can execute it during a busy show day.
- Test the campaign before setup day.
Keep the task specific enough that booth staff can execute it during a busy show day.
- Create a daily booth-opening checklist.
Keep the task specific enough that booth staff can execute it during a busy show day.
- Create a daily booth-closing checklist.
Keep the task specific enough that booth staff can execute it during a busy show day.
- Plan follow-up before the event begins.
Keep the task specific enough that booth staff can execute it during a busy show day.
- Measure results after the show.
Compare costs, lead volume, and likely customer value with the ROI Calculator, then use the Follow-Up Guide.